Kids Are Asking Bigger Life Questions Earlier and Families Say “We’re Not Always Ready to Answer Them”
Kids are beginning to ask deeper, more complex life questions at younger ages, and many families say they’re not…
Grandparents Are Stepping In More Than Ever and Some Parents Say “It’s Blurring the Lines at Home”
Grandparents are playing a bigger role in daily childcare and family life, and some parents say the increased involvement…
More Kids Are Wanting Expensive Brands at Younger Ages and Parents Say “The Pressure Starts So Early Now”
More children are asking for expensive brands at younger ages, and many parents say the pressure is starting earlier…
Lunch Policies Are Getting Stricter and Families Say “We Can’t Even Pack What Our Kids Like Anymore”
School lunch policies are becoming more restrictive in many places, and some families say it’s limiting what they can…
Schools Are Encouraging More Group Projects and Some Parents Say “It Ends Up Being Our Work Too”
Group projects are becoming more common in schools, and while they’re meant to build teamwork skills, many parents say…
After-School Activities Are Filling Every Hour of the Day and Parents Say “There’s No Time to Just Be Kids Anymore”
After-school activities are filling more of the day than ever, and many parents say kids are moving from one…
Kids Are Staying Up Later on Devices Than Parents Realize and Some Families Say “We’ve Lost Control of Bedtime”
More families are realizing that kids are staying up later on devices than expected, and it’s quietly disrupting sleep…
Gift and Holiday Comparisons at School Are Creating Pressure and Families Say “It’s Getting Out of Control”
Gift-giving and holiday celebrations among kids are becoming more visible and comparable at school, and many families say it’s…
Fashion Trends Among Kids Are Changing Faster Than Ever and Some Parents Say “Getting Dressed Is Now a Battle”
Fashion trends among kids are shifting quickly, influenced by social media, peers, and online culture, and many parents say…
Children Are Picking Up Mature Topics From Classmates Sooner and Families Are Struggling With “When to Step In”
Many families are noticing that children are being exposed to more mature topics earlier through conversations with classmates, and…
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